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STUDIES

Strategy Deck

Disney Celebrations Pitch: Disney partnered with David Tutera to create a line of custom table decor products inspired by classic Disney films. The mission of the line was to provide tabletop pieces that turned a basic table into a "celebration." 

 

Attributes: Storytelling, engaging, emotional connection, quality, collaboration, and color.

 

Products: Entertaining pieces (four dessert plates, serving bowls/platters, tiered severs, serving utensils, and table decor, tea light/place-card holders, napkin rights, table runners, vases, etc.).

 

Distribution: Mid-tier department and specialty stores.

DISNEY CELEBRATION PACKAGING

8 - 16
Mood Board Image Gallery
Design Study 1 - Logo and Package. 
Design Study 2 - Logo and Package. 
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Hang Tags Seaonal Layouts
Design Study 3 - Approved Packaging and Logo.

robin berman

Creative Director for Technology and Consumer Products

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