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STUDIES
Strategy Deck
Disney Celebrations Pitch: Disney partnered with David Tutera to create a line of custom table decor products inspired by classic Disney films. The mission of the line was to provide tabletop pieces that turned a basic table into a "celebration."
Attributes: Storytelling, engaging, emotional connection, quality, collaboration, and color.
Products: Entertaining pieces (four dessert plates, serving bowls/platters, tiered severs, serving utensils, and table decor, tea light/place-card holders, napkin rights, table runners, vases, etc.).
Distribution: Mid-tier department and specialty stores.
DISNEY CELEBRATION PACKAGING
Fall Mood Board
Spring Mood Board
Summer Mood Board
Mood Board Image Gallery
Design Study 1 - Logo and Package.
Design Study 2 - Logo and Package.
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