Westerly Vineyards' core vision was to provide a premium, handcrafted wine experience, and it's this "handcrafted" quality that the brand needed to evoke in its brand and packaging. To achieve this, the Westerly Vineyard label had a letterpress appearance. The label’s paper stock was uncoated, with hand script typography describing the love of wine. The logo and label typography were silver foiled and triple embossed, emblematic of letterpress printing. Wine varieties were conveyed with splashes of color on the neck foil.