DAYS of HUNNY PACKAGING

Disney Days of Hunny, an infant line based on the Winnie the Pooh franchise, was a brand extension of Disney Baby. The package design retained the key Disney Baby logo, blue tradedress and lifestyle photography; but was enhanced with design elements from the Days of Hunny style guide.  The packaging design was color-coded towards gender, and stitching, bees and an oversized honeycomb pattern were used as whimsical design elements.