Atmel's Studio 6 Launch Kit was developed as a promotional item to support sales. The kit design departed from Atmel's packaging template relying instead on a gable box design which provided the benefit of  being both a bag and a box in one package.  The design incorporated campaign graphics on the box, brochure, and CD which contained training videos, whitepapers datasheets.  A microfiber screen cleaner was branded with Atmel Studio 6 campaign graphics.