INTERESTS:
SKILLS:
Photoshop
Illustrator
InDesign
MS Office
After Effects
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Animation/3D Production
HTML / CSS
Web Usability
SEO Marketing
Interface Design
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Art Direction
Brand Strategy
Color Theory
Composition
Event Design
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Strategic Analysis
Team Building
Tech Acumen
Typography
Video Production
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MY PROFILE
MY PHILOSOPHY
Ponder the possibilities for great design, and a solid brand, consists of thousands of touchpoints that evoke quality, brains, beauty, and innovation. Every design challenge and design solution should delight, amaze, and inspire.
Good design occurs when the right mix of people come together and talk. It's through inspired dialogue that great ideas are uncovered, tested, leveraged & implemented. Design through the collaborative process is a thrill!
The creative process begins with a unique problem and a simple ask: “What if?” “Why?” and “How"? It's through casting off ideas, recognizing inspired ones, and guiding talented teams, that solid design solutions are found.
Ask. Engage. Listen. Great design isn’t achieved in isolation; rather, great design is achieved through exploration. Seeking out what's not obvious leads to truly unexpected, creative, and unique solutions.
MY GOALS:
Tackle the Next Challenge • Inspire the Consumer • Work for a Dynamic & Curious Leader
ABOUT ME:
I believe that storytelling is an essential part of the brand experience. I believe that good design is not only beautiful, but it's also smart, witty, nuanced, and relevant.
I question, I engage, I lead. I interpret the needs expressed by executives, stakeholders, and customers, and I partner with talented creatives to produce sound branded solutions. I've worked for global companies from Hollywood to Silicon Valley, tackling diverse subjects from IOT, Makers and Security, to Mickey Mouse, Tinkerbelle, and Winnie the Pooh.
I have a diverse education background in strategy and design, which aids me in creative problem solving. I hold an MA from USC's Annenberg School for Communication, a BFA from Art Center College of Design, and a BA from UC Berkeley.
I live in Palo Alto and Santa Cruz, CA. I'm an identical twin, and I adore dogs!
THANKS:
I want to thank all those amazing designers, animators, 3D artists, videographers, photographers, illustrators, copywriters, project managers, coworkers, and forward thinking executives for, as a creative director, my work is truly our work. It's always a blast working with you all.
robin berman
Creative Director for Technology and Consumer Products
