ATMEL SECURITY CAMPAIGN 1

Creative:  Inspiration derived from consumer product insurance ads. This was a concept campaign where the tagline and campaign graphics visually emphasized that 1) Atmel security is physically built into the core of Atmel devices, and 2) philosophically, security is at the core of everything Atmel does. The keyhole represented Atmel’s security shield encircled by a handshake that represented impenetrable trust. The thumbprint texture was added to convey identity authentication.

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Audience: Dedicated campaign to engineers, purchasing and executives. 

Goal: The goal was to build awareness around the “need for security,” increase revenue, get Atmel security technology into the hands of the market, and to leverage partners, social media, and customers to evangelize Atmel security solutions in their products. 

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Campaign Components: Microsite, video, brochures, datasheets, and infographics for social media channels.

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Results: 285% increase in product page visits, 18% increase in data sheet downloads, 135% increase in application note downloads, and over 6000 video views.