ATMEL IoT CAMPAIGN

Creative: This was a concept campaign where the graphics represented connected hubs within a connected world. The origami design represented complexity, endless configuration, and a conceptual nod to the future. Individual icons placed on the origami grid represented connected edge nodes of IoT devices.

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Audience: Dedicated campaign to engineers and purchasing and key decision makers. 

Goal: To drive people to Atmel.com and IoT’s campaign microsite, to increase and improve global lead generation, and build customer awareness.

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Campaign Components: Microsite, video, brochures, data sheets, social media email nurture campaign, paid for clicks, and targeted ads. Content was pushed through all social media channels. 

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Results: Generated a 30% open rate within the Americas/EMEA and China, resulting in 6000 new leads in four months.