ATMEL XSENSE PRODUCT LAUNCH

Creative:   Atmel XSense campaign announced a flexible, super-thin, film-based touch sensor that enabled Smartphone makers to make edgeless touchscreens with rounded edges. The headline for the campaign, “Go Beyond the Edge,” inspired customers to create a new design for touchscreen products. The visuals and headline for the campaign were 3D models to promote this new curved form factor. 

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Audience: Design engineers.

 

Goal: The campaign’s goal was to educate and inspire the design engineer, to get design wins for this new, and very cool, touchscreen technology. 

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Campaign Components: Microsite, videos, brochures, data sheets, some social media promotion, PR, and XSense design contest.