ATMEL STUDIO 6 LAUNCH

Creative: The campaign was launched to announce the expansion of Atmel Studio 6 to include Atmel AVR® and ARM® products, with a design inspired by the Pompidou Center in Paris. The campaign’s visual theme represented a studio environment where two architectures came together within one “studio” environment, and it is this concept that was reinforced within the tagline. The ladybug, both a virus killer and the icon of the campaign, took the user on a journey though Atmel’s expanded studio.

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Audience: Design Engineer.

Goal: The campaign’s goal was to build awareness that Atmel now offered an integrated development for developing and debugging both Atmel ARM-based and AVR MCUs. 

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Campaign Components: Microsite, videos, brochures, data sheets, social media promotion, & a sales launch box.