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DISNEY BY BEHR PAINT PROGRAM
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Disney Paint Display Sign Home Depot
Winnie the Pooh Color System
Hannah Montana Color System
Disney Paint Display Sign Home Depot
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Global Paint Program Packaging
US
Japan
Mexico
South America
Creative: Behr and Disney launched a paint program based on the Disney franchise, making it easy to add a touch of magic to a child’s room. The Mickey Mouse silhouette branded Behr's paint program display at Home Depot, and flat graphics, combined with environmental and lifestyle photography, were used on the program’s paint cards. Paint packaging designs varied by region.
Audience: Target audience mothers and children from infancy to teen.
Goal: To build Disney's brand within the home decor market.
Disney Behr Paint Cards
Disney Behr Paint Cards
Baby E Paint Swatches
Disney Behr Paint Cards
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Paint Card - Image Gallery
Baby E Paint Card
Tween Girl Paint Card
Tween Boy - Pirates Paint Card
Girl Paint Card - Princess
Boy Paint Card - Tigger & MMCH
Girl Paint Card - Fairies
+ Click to Enlarge Gallery and PDFs
Paintcard Spreads
Retail Display Pitch - Europe
Walmart and Meridian Plan-o-gram - Mexico
US
Japan
Mexico
South America
> Watch Disney Color Promotion Video
Retail Display Ideation and Existing BEHR Display
Every Color Tells A Story
robin berman
Creative Director for Technology and Consumer Products
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