![Tech-on-Tour Trailer Concept Art](https://static.wixstatic.com/media/6f58d7_ab81fb2211f84a2d8dd2e6f49e636952.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_ab81fb2211f84a2d8dd2e6f49e636952.jpg)
![Side view of TOT Truck](https://static.wixstatic.com/media/6f58d7_fd2a67b5c1dc4d629b6288cb8035a349.jpg/v1/fill/w_147,h_36,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_fd2a67b5c1dc4d629b6288cb8035a349.jpg)
![TOT at the Whitehouse](https://static.wixstatic.com/media/6f58d7_30962298996d416197b6af0cb842137c.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_30962298996d416197b6af0cb842137c.jpg)
![Tech-on-Tour Trailer Concept Art](https://static.wixstatic.com/media/6f58d7_ab81fb2211f84a2d8dd2e6f49e636952.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_ab81fb2211f84a2d8dd2e6f49e636952.jpg)
> Watch Behind the Scenes Video
TECH ON TOUR TRAILER ROLLOUT
Creative: Creative style, bold and graphic. The design intent was to humanize a semiconductor company with a business-to-consumer approach, so we wrapped our trailer with fun, non-corporate, and approachable graphics. The supersized graphic icons represented our end product offering positioned on a graphic MCU chip, which conveyed the consumer touchpoints of Atmel’s MCU chips. The lightbulb logo with an infinity filament was a graphical representation of Atmel's tagline. The bold, Atmel-blue branded graphics truck was designed as a moving billboard meant to raise brand awareness from the White House to Hollywood.
Audience: Audience was anyone interested in learning about Atmel products, specifically design engineers, students, and faculty.
Goal: To be fun, different, and visually compelling. The functional goal was to increase user engagement by bringing Atmel’s hands-on technical training to a location near the consumer and reduce engagement costs.
Campaign Components: Microsite, videos, PR, selfie sweepstake contest, and environmental signage as well as social media promotion and chatter.
Results: In its first year of launch, TOT made more then 200 stops, attracted more then 9,200 attendees, and achieved a 90.5% decrease in costs, from $229 per person in 2013 to $216 per person in 2014. On social media, in its first week of launch, TOT reached 21,000 people, with a total of 92,000 impressions on Twitter and 285 likes received on Facebook. Winner of the Exhibitor All-Star Award.
> Watch TOT in Washington DC Video
TOT Selfie Sweepstakes. Purpose to increase customer engagement.
![](https://static.wixstatic.com/media/6f58d7_3b3cac556c5a4ed49176e88ea6f4aea3~mv2.jpg/v1/crop/x_3,y_0,w_523,h_430/fill/w_102,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_3b3cac556c5a4ed49176e88ea6f4aea3~mv2.jpg)
![](https://static.wixstatic.com/media/6f58d7_852eef6edaa84ca48b44137a069b3220~mv2.jpg/v1/fill/w_70,h_29,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_852eef6edaa84ca48b44137a069b3220~mv2.jpg)
![](https://static.wixstatic.com/media/6f58d7_d6ae6430f1fe4aaa8d345ba1897f781c~mv2.jpg/v1/fill/w_68,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_d6ae6430f1fe4aaa8d345ba1897f781c~mv2.jpg)
![](https://static.wixstatic.com/media/6f58d7_729f4cad59bc4fdda67539ae5c0dd8d0~mv2.jpg/v1/fill/w_72,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_729f4cad59bc4fdda67539ae5c0dd8d0~mv2.jpg)
![](https://static.wixstatic.com/media/6f58d7_0bb3850faa7d4aabbf0d334fdb00b8f4~mv2.jpg/v1/fill/w_55,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_0bb3850faa7d4aabbf0d334fdb00b8f4~mv2.jpg)
![](https://static.wixstatic.com/media/6f58d7_e5a2e627c2a44fffa500a789f6dc39ec~mv2.jpg/v1/fill/w_66,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_e5a2e627c2a44fffa500a789f6dc39ec~mv2.jpg)
By promoting Selfie Sweepstakes across multiple channels and devices, Atmel experienced a 30% click-though-rate and an 82% application completion rate. We added a new platform to nurture event leads, and built stronger relationships with prospects who attend a TOT event. Additionally, TOT visitors were invited to take a selfie with the trailer and post it in the contest for a chance to win a tablet. This personal touch helped Atmel reach nearly 2,000 people and generated 140 solid leads in a few short months.
TOT Infographic Shared on Social Media
![](https://static.wixstatic.com/media/6f58d7_56a86fcf85a642108a64ce270c94dbd0.jpg/v1/fill/w_119,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6f58d7_56a86fcf85a642108a64ce270c94dbd0.jpg)