MaXTOUCH PRODUCT LAUNCH

Creative: A Realistic 3D illustration portrayed the clarity, brightness, and performance of Atmel's maXTouch® product. Balancing the phone on a finger conveyed thin and light, while the butterfly landing on the flower illustrated screen clarity and realistic color accuracy. 

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Audience: Campaign targeted design engineers.

 

Goal: Campaign goals were to drive people to Atmel.com and the maXTouch microsite, to increase leads and sales.

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Campaign Components: Microsite, video, brochures, data sheets, PR, and social media promotion.