SECURITY CAMPAIGN REFRESH

An update of Atmel's security campaign, this was a lifestyle campaign with a focus on realistic security vulnerabilities. The headline captured Atmel’s smart security solutions for a vast product offering. Graphics represent the always-on security scanning of interconnection devices.

​

Audience: Dedicated campaign to engineers and purchasing and key decision makers. 

 

Goal: The campaign goals were to drive people to Atmel.com and the update security campaign microsite with the purpose of increasing lead generation and sales.

​

Campaign Components: Updated microsite, brochure, and PR. Reuse if existing video and data sheets. All content was pushed through social media channels.